I didn't even know CoD: Black Ops was set in the Cold War until I actually installed it and started playing through the first single-player scenario. I actually found it kind of confusing and thought it might be some trippy time-travel/flashback hoax, like an old episode of Mission:Impossible.
What that "proves" to me is not so much that there is some huge untapped market for Cold War era pen & paper tabletop roleplaying games as it does that they could have set the latest game in the CoD franchise during the War of 1812 and it still would have sold a million copies. I don't think any other causal linkage has been established.
I really do think that if the part of the RPG industry can be called mainstream as a whole thought there was some unfilled cold-war-gone-hot-whoops-gritty-simulationist-apocalypse niche to be exploited they'd be filling it.
With d20.
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