Would you rather they say the sh*t is gonna hit the fan and there's nothing anyone can do to stop it? Do you want widescale panic with people thinking they're going to die a radioactive death in two weeks and even more panic shopping going on in Japan than there already is?
They're trying to deal with earthquake issues, they've got THOUSANDS of dead from the tsunami and they're focused on trying to find any survivors, trying to get supplies to those that need it, trying to STOP a nuclear meltdown and trying to keep their people relatively calm through all of this.
Think about the panic that is going around America over a radioactive plume originating from Japan (when there's less than 1% chance of that ever happening) and then multiply that, couple it with all the problems from the tsunami and maybe you can see why they're downplaying it a little.
I'm not trying to be sarcastic, but when you consider all the problems more panic would cause, it makes sense that they downplay all that they can.
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