I'd say it could work as a one shot, but unlikely as a campaign. I'd drop the live action 5 minute drill and just role play that. What if you had nearly no real rule system (new players often bog down in mechanics and die rolling and it removed the need for a lot of skill assignment) and just focus on the story and actions. Set the thing in present day. Come up with a story that could happen jumping off from where you are (i.e. you are arrested for a crime you didn't commit and your friend PCs have to clear your name by uncovoring a previously unknown drug ring or cult in Burlington). That let's them get engaged as themselves and try roleplaying. If they like it, talk them into a campaign of some kind. If not, it's just one evening wasted.
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