The Marshall Plan wasn't the "gift" that it's generally portrayed to be. It required that who ever was given funds for rebuilding had to spend the majority of the money on products from the USA, it was in the order of 60 or 70% if I remember correctly.
Plus there were other provisions specific to the countries themselves, for example, France was required to accept a certain percentage of American content in it's cinemas, Italy had to give up some promising developments in long-range airliners so they wouldn't be in competition with US aircraft builders and so on.
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