You are certainly right on societal shifts taking place. Those should certainly be documented. It might just be the word "culture" which is sticking with me.
I generally think of culture as being something at the core and not at the surface. But as culture is a good overarching term so I can see it being used.
The regional differences is certainly something that should be thought of, but I would hope that the project would have some sort of immersion training if they are placing people in areas they are not familiar with.
My thought immediately went to a Pennsylvania team dealing with the PA dutch or Amish survivors. That would certainly be a "culture" shock. I would hope that the project would have at least minimally prepared a team with what they might be dealing with.
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