And to be absolutely brutal about it, Frank Frey is a name that has resonance within the T2k fan community because he was involved with the original game.
Getting him onboard (in this case for one reason only, that is, to rewrite Black Madonna) is pretty much the same as getting one of your astronauts/cosmonauts to advertise your space programme - it's not being done for that astronauts ability to contribute more product, it's done to cash in on the astronaut's fame.
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